Spatial features of automobile online classifieds using in Russia

Abstract

The article examines the factors shaping spatial differences in consumer preferences when using online automotive classifieds in Russia. The study employs content analysis of major automotive online platforms—Avito.ru, Auto.ru, and Drom.ru—highlighting the functional comparability of these services. To identify the causes of regional differences, a series of in-depth interviews were conducted with residents from various Russian regions. Additionally, comprehensive and cartographic analysis methods were used to study the spatial component. The study revealed spatial characteristics associated with the use of automotive online classifieds in different macro-regions of Russia. Furthermore, the research identifies key factors influencing spatial differences in consumer behavior: the geographical location of the region, the socio-historical context of the spread of automotive online classifieds, the presence of local alternatives, the economic interest of online services in expanding their activities in specific regions, and the intensity of their advertising campaigns.