Development of career guidance tourism in the Kaliningrad region (on the example of the implementation of the regional project “PRO Possibilities”)

Abstract

The challenging situation in the labor market of the Russian Federation, both nationwide and in individual regions, necessitates the search for new solutions to address workforce shortages. Currently, there is virtually no region where this problem has been fully resolved. Government measures have made it possible to establish various approaches to overcoming labor resource shortages. In the Kaliningrad region, one such initiative has been the implementation of a career-guidance tourism project for school students. Career-guidance tourism is among the most popular forms of educational tourism, and its positive impact on territorial and economic development is becoming increasingly evident. Career guidance projects are attracting growing interest not only from local governments but also from businesses operating in the regions. The goal of this study is to track the dynamics of the transformation of the Kaliningrad region’s career-guidance project “PRO Opportunities.” The study employed comparative analysis methods to assess annual results and cartographic methods for a visual presentation of the distribution of career-guidance tourism sites across the region.