Typology of Russian regions by the development of the regional gastronomic brand

Abstract

The article presents an assessment of the sustainability and variability of regional gas­tronomic brands in Russia. Based on the analysis of the regions’ participation in the national competition “Flavors of Russia” in 2020—2021, gastronomic events held in Russian regions in 2024 and 2025, as well as information on the gastronomic characteristics of Russian re­gions provided on the TasteAtlas platform, a typology of regional gastronomic brands has been developed. This typology takes into account the variability and balance of a brand, as well as the nature of its promotion at the national and international levels. As a result, all regions of the Russian Federation are classified into four types (with several subtypes). For each identified type, practical recommendations are proposed for the further development of re­gional gastronomic brands.